| Module Title | Module Code | Skills Learned |
|---|---|---|
| Communication, Research & IT | MEDA C8Z01 | Communicate effectively in speech and writing. Use efficient and resourceful online techniques for gathering and analysing information. Display an understanding of the principles of academic writing. Engage with online media. Demonstrate the practical skills and knowledge required to use core ICT applications and data management effectively for academic work. |
| Creative Design | DESG U7001 | Demonstrate a reflective design development process including defining the problem, research and synthesis of information, development of solutions by testing, evaluation and refinement. Use design theory in appropriate ways in the creation of visual communication solutions in both 2D and 3D mediums. Apply visual techniques in an approoriate way to visual communication solutions in both 2D and 3D mediums. Create a visual piece that communicates a clear visual messages in a professionally presented way. |
| 35mm Photography | MEDA C8Z05 | Use basic camera controls to produce a satisfactory photograph. Print from black and white film. Use an SLR and digital camera. Control depth of field. Control image movement. To recognise and pre-visualise picture opportunities. Appreciate theoretical consideration in the capturing of the still image. |
| Introduction to Digital Audio/Visual Techniques | MEDA C8Z06 | Manage a production from initial stages through to completion utilising industry standard production methods and paperwork. Interpret a script from concept through storyboarding and shot lists to final edit. Understand and utilise the basic principles of shot composition, lighting and sequence shooting. Demonstrate basic skills in manual digital camera operation and audio recording equipment.Demonstrate ability to effectively record audio both to camera and to standard digital audio recorders. Utilise a digital non-linear editing system to edit video and audio effectively. Understand and practically apply key principles of technical theory relevant to digital audio and video - formats, codecs, bit rates, transcoding etc. |
| Media and Communication Studies | MEDA C8002 | Show an appreciation for the history and evolvement of both traditional and new media. Demonstrate an ability to engage with and question the ways in which media content is constructed. Discuss the influence of the media in the production of contemporary culture. Explain various models of audience behavior. Recognize the impact of economic and political power of ownership, control and regulation of media industries Acknowledge the context in which new media have emerged. |
| Introduction to Web Authoring | MEDA C8Z08 | Create a set of basic, hyperlinked webpages using HTML. Timise digital images for use online. Create a CSS style sheet and apply this to their own original HTML page. Upload, access, and edit web content that they have placed online. Apply a basic CSS stylesheet to a preexisting content management system. Understand the anatomy of a webpage, the difference between different online image formats, and the FTP transfer process. |
| Visual Literacy | MMED M8013 | roduce visual solutions and create meaning using principles of composition, information hierarchy, colour, form, typography. Discuss how visual principles can create meaning in pictoral or graphic images. Demonstrate a reflective design development process. Use an industry standard digital editing package to a basic level. |
| Writing for Creative Media | MEDA C8Z15 | Demonstrate knowledge of the rudiments and techniques of writing for Film and New Media. To learn how to tell the same story in a variety of Media so they will understand how to use technologies that are easily accessible for creative purposes. Understand and recognise both in written and visual form, the standard restorative three-act structure (Syd Field). Recognise and understand the 12 Stages of The Hero's Journey (Joseph Campbell). |